The carbon footprint model assesses individuals and entities based on their direct and measurable emissions of greenhouse gases (e.g., personal consumption of meat, a company’s operation of large factories, etc.). On the other hand, the climate shadow model assesses individuals and entities based on the influence of their environmental preferences and actions on other people and larger systems, regardless if their carbon footprint is big or not (e.g., encouraging others to opt into plant-based diet despite being a red meat-lover, a company actively funding and supporting green policies and promoting climate awareness despite huge carbon emissions, etc.).